Mawar bin Abdul Karim or better known as Mawar Fareeda is the founder and a director of Fareeda Global Resources Sdn. Bhd. Fareeda is a brand name or trademark (TM) for number one exclusive scarves produced by Fareeda Global Resources Sdn. Bhd. and established since 2006 as Malaysia Brand.
Failure is an option- a person who unsuccessful in a particular activity but still keeps it up until success.
Mawar Fareeda is one of the best entrepreneurs that show this trait in her business. She had been through many difficulties in order to develop and maintain her company. Throughout her business, Mawar had received many complain from customers about her company product. Most of the customers are complaining about the scarves pattern that does not satisfy them when they used it. However, she is able to manage the problem and consider that matter as a challenge when become an entrepreneur. So, Mawar as a Marketing Manager and her team undertake proactive measure to create scarves with new pattern according to the customers desired.
Mawar is also dealing with other issues such as difficulties in controlling the customer when they make purchases. This is due to the large number of customers while the numbers of scarves that are sold are limited. So many customers make complain because of not being able to buy the scarves. Due to
this problem, they had limited that each customer can only buy one scarf so that
all the customers can enjoy the purchase at the shop. This is a smart action
taken by Mawar to handle a difficulty. Finally, failure or uncomfortable situation will build the entrepreneur character. If they learn from failure and use it to drive
success means that they are a good entrepreneur.
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